From NAR
Real estate professionals guide customers through what is, for most people, the single biggest financial transaction of their lives. It’s often an overwhelming experience for buyers and sellers, and it’s a huge responsibility for agents and brokers.
To effectively guide customers through these processes and truly add value to the customer, real estate professionals should offer buyers and sellers clarity, build trust and help them understand the process end to end. And that requires mastery of the arts of transparency and task management. Proptech tools are used for transactions to facilitate communication, collaboration, accountability, and transparency while keeping things on track. They also make buying and selling homes more efficient, but also much more transparent.
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