In 2025, several technological advancements are set to transform the real estate industry:
- Artificial Intelligence (AI): AI is enhancing lead generation by providing agents with tools to identify and engage potential clients more effectively.
- Augmented Reality (AR): AR, combined with generative AI, allows real estate professionals to market and show properties in more sophisticated ways, offering clients immersive property experiences.
- Smart Home Technology: The increasing demand for homes equipped with Internet of Things (IoT) devices is reshaping buyer expectations, as these technologies enhance living experiences and offer greater control over home environments.
Adopting these technologies can help REALTORS® stay competitive and meet evolving client expectations.
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