From NAR
Setting the right price takes more than guesswork. NAR’s Consumer Guide to What Goes Into Pricing Your Home explains the basics every seller should know:
- Location matters most—think schools, amenities, and neighborhood.
- The home’s condition can push the price up or down.
- Comparable recent sales help set realistic expectations.
- Market trends, like supply and demand, influence pricing.
- Emotional attachment doesn’t equal market value.
This quick guide helps homeowners understand what really drives home value.
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