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Ask the Economist: Are Low-Fee Home Buying Services Taking Over?

By Brittany Rhoades posted 08-22-2025 10:59 AM

  

From NAR

In a recent "Ask the Economist" feature, NAR Deputy Chief Economist Jessica Lautz tackles the rising popularity of low-cost home buying services and what it might mean for traditional REALTOR® roles.

What to Know:

  • Low-fee platforms are attracting buzz—but they’re not replacing REALTORS®.
  • Buyers using these services still encounter familiar hurdles like financing and appraisals.
  • Traditional agents remain vital for their expertise and guidance, especially in complex markets.

Why It Matters:
While cost-conscious buyers may explore low-fee alternatives, the trusted, expert support REALTORS® provide continues to be a key advantage.

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