From NAR
Extended Reality (XR)—including virtual, augmented, and mixed reality—is transforming how REALTORS® market properties and connect with clients.
By the end of 2025, over 1.4 million real estate professionals are expected to use XR tools for virtual showings, personalized tours, and real-time neighborhood insights. As AI and spatial computing evolve, these experiences will become even more lifelike and accessible.
Early adopters will gain a clear edge as immersive technology becomes a new industry standard.
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