From NAR
More homebuyers today are making energy efficiency a top priority, and it’s not just about saving money on utility bills. According to recent data from the National Association of REALTORS®, buyers are viewing efficient homes as more comfortable, higher-quality, and better long-term investments.
Features like Energy Star-rated appliances, high-performance windows, smart thermostats, and solar panels are increasingly influencing decisions. Buyers also see value in home energy audits and clear disclosures on energy costs.
For REALTORS®, this growing demand means adapting how you market and present listings. Highlighting a home’s efficiency upgrades—or helping sellers make strategic, affordable improvements—can make a big difference in competitive markets.
As sustainability moves from “nice-to-have” to “must-have,” REALTORS® who understand and communicate the benefits of energy-efficient homes are positioned to stand out and build trust with today’s eco-minded buyers.
READ MORE