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Tips for Talking With Buyers and Sellers

By Brittany Rhoades posted 16 days ago

  

From NAR

Here are eight points from NAR Legal Affairs about how to have transparent conversations about compensation.

On the Buyer Side:

  • Emphasize your value proposition.
  • Highlight the benefits of a written agreement.
  • Explain the compensation in terms of a written agreement and the fact that compensation is negotiable.
  • Emphasize that you will inform the buyer before showing a property whether there is an offer of cooperative compensation and whether that offer covers the agreed-upon compensation.
  • Educate the consumer that offers of cooperative compensation help make professional representation more accessible and increase fair housing opportunities.

On the Listing Side:

  • Advise the consumer of the benefits of cooperation.
  • Explain the compensation terms of a written agreement and the fact that compensation is negotiable.
  • Inform the consumer about limitations on the ability to finance buyer broker compensation.

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