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With the pending ban of TikTok in the US, originally slated for January 2025, many agents may wonder, “Is this the end of TikTok?” The ban on TikTok could be removed if it is sold to a US entity, or the courts could overturn the new law. Plus, ByteDance, TikTok’s owner, could request a 90-day delay to April 2025.
The biggest question for agents: Is TikTok worth your time? Time will tell, but the short-form video craze that TikTok created will unlikely go away. Already, we are seeing TikTok videos or videos in TikTok style (vertical shots with bold captions) show up on other social media. Here are some tips to utilize TikTok for your business.
- Have authentic videos, in standard TikTok format.
- Keep it short and engaging.
- Keep up with challenges and trends.
- Collaborate with other creators.
- Post consistently.
- Engage with your audience.
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