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Why Young Buyers Are Struggling to Enter the Housing Market—and How You Can Help

By Brittany Rhoades posted 01-09-2025 10:14 AM

  

From NAR

The National Association of REALTORS® reports that young buyers are increasingly being priced out of the housing market due to rising home prices, higher interest rates, and limited inventory.

Key Challenges:

  • Affordability: Home prices have outpaced wage growth, making it difficult for young adults to save for a down payment.
  • Competition: Limited housing inventory and competition from older, wealthier buyers have further marginalized younger buyers.
  • Economic Factors: High student loan debt and increased cost of living expenses have also hindered the ability of young adults to enter the housing market.

Implications for REALTORS®:

  • Client Education: Inform young clients about available assistance programs and alternative financing options to help them navigate the challenging market.
  • Advocacy: Support policies that address housing affordability and increase inventory to make homeownership more attainable for younger generations.
  • Market Adaptation: Adjust marketing strategies to effectively reach and assist young buyers facing these challenges.

Staying informed about these trends enables REALTORS® to better serve young clients striving for homeownership.

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