New insights show that pets are playing a bigger role than ever in home-buying choices. As a REALTOR®, knowing this trend helps you market listings more effectively and connect with clients who have animal companions.
Why pets matter in home buying:
- Larger yards & pet-friendly spaces are now a top priority for many buyers.
- Proximity to parks and pet services—like vets and groomers—is a major selling point.
- Home features for pets—like mudrooms, built-in pet areas, and durable flooring—drive buyer interest.
Tapping into this trend can give your listings an edge—consider highlighting pet-specific features in your marketing or suggesting small staging additions (like pet beds or a dog door) to showcase a home’s potential.
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