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Why Home Staging Pays Off for REALTORS®

By Brittany Rhoades posted 07-03-2025 01:27 PM

  

From NAR

Home staging isn’t just decoration—it’s a strategy that sells. NAR data confirms it boosts perceived value, speeds up sales, and strengthens your listing's market position.

What Staging Delivers:

  • Emotional Connection: 82–83% of buyers’ agents say staging helps clients envision the home as their own—leading to stronger offers.
  • Easier Visualizing: Removing clutter and adding tasteful décor allows buyers to understand the space better.
  • Online Appeal: In a digital-first world, quality staging photos help listings stand out and get more showings.
  • Return on Investment: Investing about 1% of the sale price in staging can generate 5–15% offers over asking and sell a home much faster.

Where to Stage First: Start with key rooms—living room, primary bedroom, kitchen, dining area, and outdoor spaces—for maximum impact.

Staging is a strategic tool—not fluff. It elevates your listing, influences buyer behavior, and helps your clients net more. That’s value you can bring to every sale.

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