Blogs

New AI CMA Tool Makes Pricing Conversations Easier for REALTORS®

By Brittany Rhoades posted 12-12-2025 01:44 PM

  

From NAR

NAR’s Realtors Property Resource RPR Mobile app now includes an AI powered Comparative Market Analysis CMA tool in beta. It is designed to help REALTORS® generate pricing insights directly from their phone. The tool uses artificial intelligence to score and compare comparable properties, suggest pricing strategies, and support clearer and faster conversations with buyers and sellers.

REALTORS® remain fully in control. They can select or remove comparable properties based on their local expertise while the AI handles the data analysis. The result is a more efficient pricing process that supports professional judgment rather than replacing it.

The AI powered CMA tool is available at no cost to NAR members through the beta program.

READ MORE

0 comments
2 views

Permalink