From NAR
Property technology continues to evolve quickly, and several key trends are shaping how real estate professionals work in 2026. Tools powered by artificial intelligence are becoming more practical and accessible, helping agents analyze data, communicate with clients, and streamline everyday tasks.
Automation is also playing a larger role across transactions. From lead management to marketing and client follow up, technology is reducing manual work and freeing up time for relationship building. At the same time, integrations between platforms are improving, making it easier to manage multiple parts of the business in one place.
For REALTORS®, the focus is shifting away from chasing every new tool and toward adopting technology that solves real problems. Understanding which proptech trends support efficiency, decision making, and client experience will be key to staying competitive in the year ahead.
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