From NAR
As artificial intelligence becomes more advanced, scammers are finding new ways to use it to target consumers and real estate professionals. Deepfakes, AI generated voices, fake documents, and convincing emails can make fraudulent activity more difficult to detect.
In real estate, these scams may involve impersonating clients, lenders, title companies, or even fellow REALTORS® to trick people into sharing sensitive information or wiring funds. Taking a few extra moments to verify identities and confirm instructions can help prevent costly mistakes.
For REALTORS®, awareness is one of the best defenses. Verify unexpected requests by calling a trusted phone number, be cautious of urgent messages involving money, and educate clients about common fraud tactics before closing.
The takeaway is simple. AI is creating powerful new tools, but it is also giving scammers new opportunities. Staying informed and following good security practices can help protect both your business and your clients.
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