Rental competition is heating up, creating an opportunity for REALTORS® to connect with clients who may become future homebuyers.
According to Rental Beast, renters are facing 20 to 30 percent more competition for available units, with roughly nine interested renters competing for every vacant listing. At the same time, more renters are renewing their leases, meaning fewer properties are becoming available.
For REALTORS®, speed can make a difference. Responding quickly, simplifying the rental search, and helping renters navigate a competitive market can help build relationships that last beyond the lease.
Those relationships may be especially valuable as people remain renters longer. Today's rental client could become tomorrow's buyer, seller, or referral source.
As a Kansas REALTORS® member benefit partner, Rental Beast provides tools designed to help REALTORS® grow their rental business and build a renter to buyer pipeline. The rental market can be more than an additional source of business. It can be the beginning of a long term client relationship.
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