From NAR
A new NAR report shows real estate firms are being squeezed by two major challenges: housing affordability for consumers and rising costs of doing business. In the report, 56% of firms said affordability is their top concern, followed by industry costs (36%) and local economic conditions (35%).
Even with those pressures, some firms are feeling more optimistic. 38% expect profitability to increase in 2025, up from 30% in 2023.
For REALTORS®, the message is clear: be prepared to guide clients through tougher affordability conversations while also running a tighter, more efficient business as operating costs continue to climb.
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