From NAR
A new NAR survey shows that REALTORS® are increasingly embracing artificial intelligence and digital tools to improve how they serve clients. Many REALTORS® report using technology to streamline communication, analyze market data, and manage daily tasks more efficiently.
AI tools are helping REALTORS® save time on administrative work, respond faster to clients, and provide clearer insights during buying and selling decisions. Rather than replacing professional expertise, these tools are supporting REALTORS® by allowing them to focus more on relationships and client service.
For REALTORS®, the growing adoption of AI highlights a shift toward working smarter. Using the right digital tools can enhance productivity, strengthen client trust, and support better outcomes in an evolving real estate market.
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