From NAR
The National Association of REALTORS® has released its 2026 to 2028 Strategic Plan, outlining key priorities that will guide the organization over the next three years.
The plan focuses on strengthening the value of REALTOR® membership, advancing advocacy efforts, and supporting members with tools and resources to succeed in a changing real estate environment. It also emphasizes improving consumer trust and ensuring REALTORS® remain central to the home buying and selling process.
A major priority is enhancing member experience through better access to data, education, and technology. The plan highlights the importance of innovation while reinforcing the role of REALTORS® as trusted advisors in their communities.
For REALTORS®, this strategic plan provides a clear look at where the association is headed and how it will continue to support your business, protect property rights, and advocate for policies that benefit the industry.
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