From NAR
In today’s digital world, networking is about much more than exchanging business cards. REALTORS® are increasingly building and maintaining professional relationships through social media, digital profiles, and online communities.
Digital networking makes it easier to stay connected, share expertise, and remain top of mind with clients and industry contacts. Tools like LinkedIn, social media platforms, and digital contact sharing can help create stronger and more meaningful connections than a card that may end up forgotten in a drawer.
That does not mean traditional networking is no longer important. Face to face interactions still matter, but the most successful professionals are combining in person connections with digital follow up to build lasting relationships.
For REALTORS®, the takeaway is simple. Modern networking is about creating genuine connections and staying engaged long after the first introduction. Technology simply provides new ways to make those relationships stronger.
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